How do you stay top of mind with clients when you’re already busy running your business? If marketing feels like a second job, you’re not alone. Many financial advisors, insurance professionals, real estate agents, lenders, attorneys, and other relationship-driven professionals know they need to stay visible but struggle to remain consistent while serving clients and growing their businesses.

In this episode, Bjorn Piltingsrud and Andrew Saksa share practical strategies for building a simple, sustainable marketing routine that helps you stay top of mind without adding more work to your day. They discuss why consistency is more important than perfection, how personal stories make content easier to create, why marketing often works long before you see immediate results, and how small, repeatable habits can strengthen client relationships, build trust, and support long-term business growth. Using examples from football, fitness, and their own businesses, they explain why sustainable marketing systems consistently outperform short bursts of activity.

Key takeaways:

• How to stay top of mind with clients without making marketing your second job.
• How to build a marketing routine that’s easy to maintain, even during your busiest seasons.
• Why consistency is more effective than chasing the perfect social media post, email, or marketing campaign.
• How personal stories can make LinkedIn posts, client emails, and relationship marketing more authentic and easier to create.

And more!

Connect with Essential Engine:

• Essential Engine
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Connect with Bjorn Piltingsrud:

• LinkedIn: Bjorn Piltingsrud

Connect with Andrew Saksa:

• LinkedIn: Andrew Saksa

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