How to Build Authority Through Consistent Content with Tom Hegna (Ep. 6)
How do relationship-driven professionals build authority that clients and prospects recognize and trust over time? It starts with consistent visibility, a well-developed point of view, and a willingness to have real conversations.
In this episode, Bjorn Piltingsrud and Andrew Saksa welcome Tom Hegna, economist, best-selling author, retirement income professional, and retired U.S. Army lieutenant colonel. Tom shares how decades of research, public speaking, media appearances, and content helped him build a recognized voice in financial services. He also explains how he uses AI to extend his body of work, why social media can create timely reasons to contact clients, and what professionals should understand about preparation, sacrifice, and third-party credibility.
Key takeaways:
- Why consistent content and media exposure can build authority that compounds over time
- How to use AI as an assistant while keeping your ideas, experience, and voice at the center
- How social media can reveal client life events and create genuine reasons to reconnect
- Why picking up the phone can lead to better conversations than relying only on texts or emails
- How preparation and independent third-party references can strengthen client communication
- And more!
Resources:
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Connect with Bjorn Piltingsrud:
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Connect with Tom Hegna:
About Our Guest:
Tom Hegna is an economist, best-selling author, retirement income professional, and retired U.S. Army lieutenant colonel with 30 years of financial services experience. After working with MetLife and New York Life, he built a career helping financial professionals and consumers understand retirement income concepts through research, books, training, media appearances, and more than 5,000 presentations. His work includes the books Paychecks and Playchecks and Don’t Worry, Retire Happy, along with an AI playbook built from his writing, speaking, videos, and research.
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