LinkedIn Marketing – Marketing MindFuel

Stay Top of Mind Without Turning Marketing Into a Second Job (Ep. 4)

By Marketing MindFuel | August 25, 2026

How do you stay top of mind with clients when you’re already busy running your business? If marketing feels like a second job, you’re not alone. Many financial advisors, insurance professionals, real estate agents, lenders, attorneys, and other relationship-driven professionals know they need to stay visible but struggle to remain consistent while serving clients and growing their businesses.

In this episode, Bjorn Piltingsrud and Andrew Saksa share practical strategies for building a simple, sustainable marketing routine that helps you stay top of mind without adding more work to your day. They discuss why consistency is more important than perfection, how personal stories make content easier to create, why marketing often works long before you see immediate results, and how small, repeatable habits can strengthen client relationships, build trust, and support long-term business growth. Using examples from football, fitness, and their own businesses, they explain why sustainable marketing systems consistently outperform short bursts of activity.

Key takeaways:

How to stay top of mind with clients without making marketing your second job.
How to build a marketing routine that’s easy to maintain, even during your busiest seasons.
Why consistency is more effective than chasing the perfect social media post, email, or marketing campaign.
How personal stories can make LinkedIn posts, client emails, and relationship marketing more authentic and easier to create.

And more!

Connect with Essential Engine:

Connect with Bjorn Piltingsrud:

LinkedIn: Bjorn Piltingsrud

Connect with Andrew Saksa:

LinkedIn: Andrew Saksa

Podcast: Play in new window | Download | Embed

Subscribe: RSS | More

Why Most Marketing Gets Ignored (And How to Stand Out) (Ep. 3)

By Marketing MindFuel | August 11, 2026

Why does so much marketing get ignored, even when you’re posting consistently? The problem may not be how often you show up, but whether your content sounds personal, useful, and worth someone’s attention.

In this episode, Bjorn Piltingsrud and Andrew Saksa explore why generic, sales-heavy marketing causes audiences to tune out. They share how personal stories, open-ended questions, client examples, and consistent visibility can make content feel more human. They also explain the 80/20 approach to personal and business content, why first impressions happen in seconds, and how authenticity plus authority can build trust and stronger relationships over time. You’ll hear practical ways to make posts and emails feel less corporate and more conversational.

Key takeaways:

Why generic, sales-heavy marketing gets ignored, even when professionals post and email consistently
How the 80/20 approach balances personal stories with useful business content that people want to read
Why open-ended questions, client examples, and personal photos can encourage stronger online engagement
How consistency builds familiarity and trust without turning every message into a transaction or sales pitch
Why authenticity plus authority can deepen relationships and help your marketing feel more human and relevant
And more!

Connect with Essential Engine:

Connect with Bjorn Piltingsrud: