Why Most Marketing Gets Ignored (And How to Stand Out) (Ep. 3)
Why does so much marketing get ignored, even when you’re posting consistently? The problem may not be how often you show up, but whether your content sounds personal, useful, and worth someone’s attention.
In this episode, Bjorn Piltingsrud and Andrew Saksa explore why generic, sales-heavy marketing causes audiences to tune out. They share how personal stories, open-ended questions, client examples, and consistent visibility can make content feel more human. They also explain the 80/20 approach to personal and business content, why first impressions happen in seconds, and how authenticity plus authority can build trust and stronger relationships over time. You’ll hear practical ways to make posts and emails feel less corporate and more conversational.
Key takeaways:
- Why generic, sales-heavy marketing gets ignored, even when professionals post and email consistently
- How the 80/20 approach balances personal stories with useful business content that people want to read
- Why open-ended questions, client examples, and personal photos can encourage stronger online engagement
- How consistency builds familiarity and trust without turning every message into a transaction or sales pitch
- Why authenticity plus authority can deepen relationships and help your marketing feel more human and relevant
- And more!
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Connect with Bjorn Piltingsrud:
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